Narrowing in on posts published can help you reverse engineer the publishing volume needed to reach certain impressions, engagements and engagement rates. While this may seem simple, it’s often at the foundation of a successful social media strategy. It measures the number of posts published across accounts during a specific period. Posts published is a straightforward metric. Download the report for a full look at the data.ĭownload the 2023 Content Benchmarks Report Posts published Here’s a full breakdown of each metric, including tips on how they can support your strategy. The Content Benchmarks Report analyzed more than 523 million messages from 729,000 public social profiles to pull industry benchmarks on three specific areas: posts published, inbound engagements and outbound engagements. What to measure in 2023: Social media benchmarks by industry Before diving into the data, keep reading to learn more about the metrics, why they matter and how you can use them to make sure that 2023 is your best year yet. Use data from Sprout’s 2023 Content Benchmarks Report to illuminate opportunities to fine-tune your strategy in a way that resonates with your target audience. Industry benchmarks provide the context needed to tell a richer story about your social media marketing strategy. Sure, people will get what you’re saying, but they’ll probably come to their own conclusions about the bigger picture. Sharing your performance data without including industry-specific social media benchmarks is like putting on a play without setting the stage.
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